Chanel No. 5 - Evolution of an Icon

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Chanel No. 5 - Evolution of an Icon

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Jul 24, 2012 - In 2005 there was a very interesting exhibition in Hamburg "Perfume - Ästetik und Verführung" An exhibition around the seductive side of perfume with a focus on advertising and packaging etc. Very intersting pieces on Chanel including a "Cinema Room" with all the great Chanel tv spots and a timeline for print advertis…

​​Pure, austere and as minimal as a laboratory vial. Black sans serif text emblazoned on a white label, stamped with a matriculation number. This is the famous No.5 bottle that was designed by mademoiselle Gabrielle “Coco” Chanel. Never mind the contents, the bottle became a lesson in modernity and by 1959 had joined the permanent

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